Image Rights Agreements in Football: Navigating the Lucrative but Complex Landscape
In the football world, where commercial appeal is as important as athletic prowess, image rights agreements have become an integral part of a player's financial and brand-building strategy. These deals, however lucrative, must navigate a difficult landscape of legal, financial, and reputational issues. Understanding image rights agreements is critical for players, clubs, agents, and even fans to understand the dynamics at play beyond the pitch.